Blockchain / Supply Chain Technology / Digital Provenance
Designed and published Everledger’s design system, and led the complete design of Supply Chain Builder, Provenance proof, and the company’s marketplace for gemstones and diamonds.
What is Everledger
Everledger creates digital records (“digital twins”) of physical assets such as diamonds, gemstones, art, wine, and luxury goods using blockchain, AI, and IoT technologies. These records help track an item’s origin, ownership history, and authenticity throughout its lifecycle. This reduces fraud, supports ethical sourcing, and builds consumer trust.
Scope of work
At Everledger, I designed a user-centric marketplace platform for gemstones, pearls, and diamonds, which led to a 3× increase in user engagement and helped onboard over 1,000 new businesses. I also worked on streamlining the wool supply chain process through UX improvements that enhanced data accuracy, transparency, and partner trust resulting in a 5× growth in business onboarding. My role involved conducting user research and persona development to understand user needs deeply, and collaborating closely with product and development teams to ensure smooth implementation and design consistency across platforms.
Feature: Create a new Supply Chain
In Everledger’s Supply Chain Builder, creating a new supply chain means digitally mapping how a product moves from its source to the final buyer step by step, with full transparency. Users can define each stage of the journey, add participants, assign roles and responsibilities, and connect data points or digital certificates at every step. Essentially, it allows businesses to build and visualize their entire supply network showing where an item comes from, how it’s processed, and who handled it creating a trustworthy digital record of provenance on the blockchain.
This project began with a big question how might we design a seamless and intuitive platform that helps owners and contributors collaboratively build and manage transparent supply chains? The goal was to make the experience effortless allowing users to self-onboard, add data, invite suppliers, and track progress across every stage of the supply chain all while maintaining visibility and accountability.
I played a key role in user research, conducting interviews, workshops, and surveys to understand how real-world supply chains function and where the pain points lie. Based on these insights, I designed user flows, information architecture, and both low- and high-fidelity prototypes. I also led usability testing to validate the design and ensure it met real user needs.
Collaborating closely with product, tech, and stakeholders, we transformed the Wool Traceability Solution (Supply Chain Builder) into a user-centered platform that simplified complex processes into clear, intuitive workflows. The usability tests received overwhelmingly positive feedback, with users finding the platform easy to use, intuitive, and efficient reinforcing the impact of thoughtful design in enabling real-world traceability and collaboration.
Design System
Before starting work on the Supply Chain Builder, I had already developed Everledger’s design system. For this project, our focus was on maintaining consistency by following the existing system and introducing new components wherever needed.
Final Design
We adopted a simple and intuitive process flow that allows users to create even the most complex supply chains with ease. Users can save their progress at any stage and assign tasks or roles to other participants within the supply chain seamlessly.
Challenges
One of the key challenges was around data sensitivity and confidentiality. Many wool partners were hesitant to share their proprietary details their “secret ingredients” within the digital supply chain. To address this, we had to conduct extensive research and mapping to identify which information needed to remain confidential at each stage, while still capturing enough data to maintain provenance and traceability across the entire supply chain. Balancing transparency with privacy became a critical design consideration.
Impact
Even before its official release, the Supply Chain Builder attracted strong interest from several promising customers including Australian Wool Service, H&M, and other global supply chain partners eager to bring provenance storytelling to their consumers. Unfortunately, the product never made it to market, as the project was paused when investors withdrew funding during the Swiss financial crisis.
